Brevity Play is a phone-based role-play experience built to drive product-led growth (PLG) for Brevity, an AI-powered sales conversation training platform. Unlike traditional SaaS onboarding flows, Brevity Play hooks users with a challenge-based format and engaging practice calls designed to be shared. Our mission was to convert cold interest into high intent through repeatable, memorable interactions.

V1 Highlights:
100% phone-based interaction: users practice via calls and receive feedback by SMS.
Role plays designed as skill-building games with win/loss outcomes.
SMS-based onboarding and progression to eliminate app friction.
Shareable scorecards and streaks to fuel organic reach (coming soon).
Focused on delivering immediate value with 2–3 minute practice experiences.